Adobe Integrates OpenAI’s Sora into Premiere Pro for Enhanced Video Editing

What's Happening: Adobe is set to enhance Premiere Pro with generative AI features in May, adding capabilities such as extending clips, adding or removing objects, and creating custom B-roll footage, utilizing models from OpenAI and others.

Meaning: By integrating generative AI into Premiere Pro, Adobe is positioning itself at the forefront of video editing technology, offering tools that streamline complex editing tasks and foster creative possibilities. This strategic move indicates Adobe's commitment to harnessing AI to add significant value to video production workflows.

Importance: The introduction of these AI-powered features into Premiere Pro is a game-changer for video editors and producers. It not only reduces the time spent on manual editing tasks but also enhances creative flexibility, allowing users to generate content that was previously too resource-intensive to consider.

Broader Impact: Adobe's adoption of generative AI in Premiere Pro could reshape the video editing landscape, setting new industry standards for software capabilities. This could lead to broader adoption of AI in creative fields, pushing the boundaries of what's possible in digital storytelling and content creation.

Companies like OpenAI, Anthropic and Cohere connected with Chinese government AI experts in Geneva last year to chat about keeping AI safe and avoiding harms.

Generative AI Transforms Sports Content and Fan Engagement

What's Happening: Sports leagues and brands are increasingly leveraging generative AI to enhance fan experiences and streamline content management. The PGA Tour, NBA, and other sports organizations are implementing AI technologies to create more personalized and engaging content, from automated video highlights to AI-powered commentary.

Meaning: The integration of generative AI in sports is revolutionizing how content is created, managed, and consumed. These technologies enable sports organizations to deliver high-quality, customized content quickly and efficiently, significantly altering internal workflows and enhancing fan engagement.

Importance: The adoption of AI tools in sports underscores the growing relevance of advanced technology in enhancing operational efficiencies and fan interactions. As sports content becomes more data-driven and personalized, the capabilities of AI to process and generate content at scale are proving invaluable.

Broader Impact: The shift towards AI-driven content creation in the sports industry is setting new standards for fan engagement and content delivery. This trend not only helps sports organizations keep pace with changing consumer expectations but also positions them at the forefront of technological innovation in entertainment. As AI continues to evolve, its role in sports is expected to expand, further transforming the industry and offering new ways for fans to connect with their favorite teams and athletes.

Ben’s Bites published: Learn how to use ChatGPT—a free, beginners course. You’ll learn:

1. How generative AI tools work

2. Basic and advanced prompting techniques

3. How to use ChatGPT for personal tasks

4. How to leverage ChatGPT for work-related tasks

5. Lesser-known ways to manipulate ChatGPT

Takeaway for Your Team: Ask yourself: Am I continuing to leverage Gen AI tooling to augment your day to day workflow? Am I getting 1% better are using ChatGPT, Gemini, Perplexity, Glean, ‘fill in the bank’, every day? If yes - KEEP IT UP! If no, today is a great day to start this habit.

Try ChatGPT, Bard, 11ElevenLabs, Superhuman, or connect with the Malleable team for a discovery call to get pointed in the right direction.

Sources: Ben's Bites, The AI Breakdown, AI Tool Report, and the Malleable team.